Privacy Policy

Last updated: 18th December 2025

This Privacy Policy explains how Pufffer Ltd. (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal data when you visit or interact with our website www.pufffer.com (the “Website”).

We are committed to ensuring that your privacy is protected and that we comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Company name: Pufffer Ltd. (Company number 16873216)
Registered address: 124 City Road, London, United Kingdom, EC1V 2NX
Website: www.pufffer.com
Email: [email protected]

For the purposes of data protection law, Pufffer Ltd. is the “data controller” of your personal data.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

a) Information You Provide to Us

Name and email address when you sign up for our newsletter or opt in to receive updates and useful information.
Any information you voluntarily provide when contacting us by email.

b) Information Automatically Collected

When you visit the Website, we may automatically collect certain information, including:

IP address
Browser type and version
Operating system
Pages visited and time spent on pages
Referring URLs

This information is collected through cookies and similar technologies, including Google Analytics and Google AdSense.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

To operate and maintain the Website
To analyse Website usage and improve content and user experience
To send newsletters and information you have opted in to receive
To respond to enquiries or communications
To display advertising and track advertising performance
To comply with legal and regulatory obligations

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

Consent: Where you have explicitly opted in to receive newsletters or marketing communications. You may withdraw your consent at any time.
Legitimate interests: To analyse Website performance, improve content, and fund the Website through advertising and affiliate links, provided these interests are not overridden by your rights.
Legal obligation: Where processing is required to comply with applicable laws.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on the Website.

a) Google Analytics

We use Google Analytics to understand how visitors use our Website. Google Analytics collects information such as IP address, device information, and browsing behaviour. This information is processed in accordance with Google’s privacy policy.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

We use Google AdSense to display advertisements. Google AdSense uses cookies (including the DoubleClick cookie) to show ads that are relevant to users based on their visits to this and other websites.

Users may opt out of personalised advertising by visiting Google’s Ads Settings.

c) Managing Cookies

You can control or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Website.

6. Email Communications

If you choose to subscribe to our newsletter:

We will only use your name and email address for the purposes stated at the time of sign-up
You may unsubscribe at any time by clicking the unsubscribe link included in every email
We do not sell or rent email addresses to third parties

7. Affiliate Links and Advertising

The Website may contain affiliate links and advertisements. If you click on an affiliate link, you may be redirected to a third-party website. We do not control and are not responsible for the privacy practices or content of third-party websites.

Advertisers and affiliate partners may use their own cookies and tracking technologies in accordance with their own privacy policies.

We may share personal data with:

Service providers such as analytics, email delivery, and advertising partners
Authorities or regulators where required by law

We only share data where necessary and ensure appropriate safeguards are in place.

9. International Data Transfers

Some of our service providers (such as Google) may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

Newsletter subscriber data is retained until you unsubscribe or request deletion.

11. Your Data Protection Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure of your personal data
Restrict or object to processing
Request data portability
Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

12. Complaints

If you believe your data protection rights have been infringed, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Website: ico.org.uk

13. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet is completely secure.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Email: [email protected]

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